Adobe AD0-E708 Practice Exam Questions & Answers
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· Last reviewed: September 30, 2026
· Prepared & Reviewed by the ValidExamDumps Editorial Team
Exam Facts
Adobe AD0-E708 Exam Details
Key details for this exam, checked against the published exam outline
61
Practice Questions (Our Bank)
100 minutes
Exam Duration
31 out of 50
Passing Score
USD 225
Official Exam Fee
- Exam Code
- AD0-E708
- Full Name
- Adobe Certified Expert - Adobe Commerce Business Practitioner
- Issuing Body
- Adobe
- Question Format (Our Bank)
- Multiple Choice
- Delivery
- Online proctored or at a Pearson VUE test centre
- Eligibility
- No prerequisites or required certifications before attempting this exam.
- Validity
- 2 years
Practice Questions
Free AD0-E708 Practice Questions
Each question shows the correct answer and an explanation of why it is right
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A merchant has asked you to make their site WCAG 2.0 sections A & AA compliant.
What Kind of compliance should the website meet?
Correct Answer:
A
Explanation
URL rewrites in Magento allow you to map old URLs to new ones, which is exactly what's needed when migrating from another platform. You create a URL rewrite in the admin for each old page, specifying the old request path and the new target path. This ensures search engines and users following old links land on the correct new pages without breaking the user experience.
You are helping a merchant design a loyalty program for customer who have placed over $10,00 worth of orders. The program will automatically give those customers a 10% discount on each future order. The merchant is using Magento Commerce and would like to avoid customizing Magento.
Which two Magento features do you use to set up this loyalty program?
Choose 2 answers
Correct Answer:
A, B
Explanation
Configurable products require attributes with Global scope so they can apply across all store views. A Yes/No attribute with Store View scope won't work because it can have different values per store, which breaks the logic of configurable options. Switching to a Select attribute with Global scope solves this by providing a consistent set of options that work for building product configurations.
A merchant is using Magento to manage inventory. The procurement department needs to see which products in the Clotting attribute set have fewer than 50 items in stock while eliminating all unnecessary columns.
How do you do this?
Correct Answer:
B
Explanation
For bulk operations like pushing large volumes of product and category changes from an ERP system, the synchronous REST API is the right choice. It processes requests one at a time in order, ensuring data consistency. An asynchronous API would queue requests, which is overkill for what's essentially a system-to-system integration where you need reliable sequential processing of updates.
You are managing a project to launch a new Magento instance to target customers in the UK Spain and Finance. Customer will access the sites with different top-level domain names, such as oo.uk.es and f. All websites must be localized.
Products will use prices in EUR or GBP depending on the country.
UK uses a local carrier for delivery while Spain and France use a global carrier.
What is the minimum number of combination to configure this project?
Correct Answer:
B
Explanation
When each of 500 partners has their own separate website, Magento must generate and maintain cached data for each one independently. With 10,000 products and separate websites, the accumulated cache files across all instances will quickly consume all available disk space on the server. This is a scaling problem where the infrastructure gets overwhelmed by the sheer volume of cached content.
A retail sells their products on their Magento Commerce site and in physical stores, they want to give customers the ability to purchase and use gift cards online or in-store, including cards which have already been sold through both channels.
Their in-store point-of-sale (POS) has built-in gift card capabilities and allows cards to be created or adjusted through an API.
Which three items must be included in the requirements for this project?
Choose 3 answers
Correct Answer:
B, C, D
Explanation
This is a merchandising question about promotion rules. To apply free shipping only to specific products, you use the Conditions section of the shipping rule to filter by product attributes. Adding the T-Shirt attribute set as a filter ensures the free shipping rule only triggers for those products. Other options like cart rules or global settings would apply shipping changes too broadly and wouldn't target the specific attribute set effectively.
A merchant using Magento Commerce has created a customer group for their B2B customers. They would like to show different related products for the B2B customers that for the B2B customers.
How does the merchant accomplish this?
Correct Answer:
B
Explanation
WCAG stands for Web Content Accessibility Guidelines. The 2.0 standard has different levels, with A being the basic level and AA being more comprehensive. When a merchant asks you to meet WCAG 2.0 sections A and AA, they're asking for accessibility compliance. VAK compliance refers to visual, auditory, and kinesthetic accessibility standards, which aligns with meeting WCAG 2.0 A and AA requirements.
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Domain 1: Section 1: Core Features / General Configuration
Covers Adobe Commerce editions, product types, admin panel, import/export, cart and checkout configuration, shipping methods, CMS and PageBuilder, order lifecycle, gifting options, transactional emails, and B2B customer self service features. This domain tests your ability to configure core functionality to meet business requirements.
Sample questions from this domain above:
Q1Q5
Domain 2: Section 2: Merchandising
Focuses on creating promotions that meet business criteria, managing categories and products, and understanding different pricing configurations and their impact on final pricing. You need to demonstrate how merchandising decisions affect customer experience and revenue.
Sample question from this domain above:
Q2
Domain 3: Section 3: Digital Marketing
Covers SEO best practices using native features and assessing common metrics in Google Analytics and business intelligence tools. This section validates your ability to use data and platform features to drive digital marketing results.
Domain 4: Section 4: Add-on Modules and additional products
Addresses B2B functionality, Multi-Source Inventory, business intelligence tools, live search versus native search, tax configuration in B2B environments, tailored B2B pricing, and product recommendations. You should understand when and how to apply these modules to solve business problems.
Domain 5: Section 5: Systems Architecture
Tests your ability to evaluate requirements for websites, stores and store views, identify performance metrics, integrate external systems, and differentiate between headless and traditional architectures. This reflects the business decisions that shape how the platform operates at scale.
Sample questions from this domain above:
Q3Q4
Domain 6: Section 6: Compliance / Security
Covers data access control with roles and permissions, compliance for privacy laws and payment security, common security aspects, and tax law basics and configuration. You need to understand how to protect the business and customers while meeting regulatory requirements.
Sample question from this domain above:
Q6
FAQ
AD0-E708 Exam FAQ
Common questions about the exam itself
What background do I need before taking the AD0-E708 exam?
Adobe recommends approximately 3 years of hands-on Adobe Commerce experience. You should have practical knowledge of configuring stores, managing products and orders, setting up pricing and promotions, and working with B2B features. Business practitioner experience in e-commerce is more important than coding skills.
How hard is the AD0-E708 exam and what makes it challenging?
This is considered an intermediate to expert-level exam. The difficulty comes from the breadth of Adobe Commerce features and the need to apply them to real business scenarios, not just recall facts. Core Features and General Configuration makes up 46 percent of the exam, so mistakes there significantly impact your overall score.
Which objective area should I focus on most when studying for AD0-E708?
Core Features and General Configuration is weighted at 46 percent of the exam, so allocate the most study time here. Master the product types, website and store structure, pricing and promotion rules, shipping methods, and order management. These topics appear throughout other sections too.
How long does it typically take to prepare for AD0-E708?
With 3 years of Commerce experience already in place, most candidates need 4 to 8 weeks of focused study. This assumes you set aside 10 to 15 hours per week reviewing concepts you may not use daily, hands-on lab practice, and taking practice exams to identify weak areas.
What happens on exam day for AD0-E708 and what should I bring?
You will sit the exam online with a proctored video connection, or at a Pearson VUE test centre. You will have 100 minutes to answer 50 multiple-choice and multiple-select questions. Bring a valid government ID. Online candidates need a camera, microphone, and a quiet private space.
What is the passing score for AD0-E708 and how is it calculated?
You need to score 31 out of 50 questions correctly, which equals 62 percent. This is a scaled passing score, so the actual difficulty of the questions you receive can affect whether 31 correct answers meets that 62 percent threshold on your specific exam version.
Can I retake the AD0-E708 exam if I fail, and what are the rules?
Yes, you can retake the exam. You may reschedule up to 24 hours before your appointment without paying a fee. If you reschedule less than 24 hours before your exam, you must pay a 5 dollar fee. You can cancel up to 24 hours in advance and keep your voucher.
How long is the AD0-E708 certification valid, and what renewal does it require?
Your Adobe Certified Expert - Adobe Commerce Business Practitioner certification is valid for 2 years from the date you pass the exam. Adobe does not publish a renewal or recertification process on their official exam page, so you would need to retake the full exam to maintain the certification after 2 years.
What job role does the AD0-E708 certification prepare me for?
This certification targets commerce business practitioners, merchants, administrators, and consultants who configure and optimize Adobe Commerce without writing code. Typical roles include Commerce Business Analyst, E-commerce Manager, Adobe Commerce Administrator, and Commerce Solutions Consultant.
How does AD0-E708 relate to other Adobe Commerce certifications?
AD0-E708 is a business-side expert certification focused on configuration and merchandising. Adobe also offers AD0-E710, the Adobe Commerce Developer Expert exam, which targets developers and covers technical architecture and coding. Both certifications validate expertise in the same platform but for different career paths.
