Free Adobe AD0-E207 Exam Actual Questions

The questions for AD0-E207 were last updated On Jun 14, 2025

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Question No. 1

In reviewing data from a Data Feeds request, an Architect sees that on the same hit, eVar1 has no value but post_eVarl has the value: PDP:summer:sunglasses

Why are these values different?

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Correct Answer: B

The difference between eVar1 and post_eVar1 values indicates that processing rules or Vista Rules are being applied. Processing rules or Vista Rules can modify the values of variables after the initial data collection. In this case, eVar1 initially has no value, but post_eVar1 shows the modified value 'PDP:summer

' after the application of these rules.


Question No. 2

An Architect needs to track a site feature with a new eVar and make sure that the data is GDPR compliant. The Architect has already configured the new eVar in the Report Suite Admin panel. Which additional task should the Architect perform?

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Correct Answer: C

Business Requirement: Ensure GDPR compliance for a new eVar tracking a site feature.

Additional Configuration:

Data Governance Labels: Essential for ensuring that the data collected complies with GDPR by appropriately labeling the data for privacy and security.

Explanation:

Data Governance Admin panel: Adding governance labels to the new eVar helps categorize and manage data according to GDPR compliance standards.

Verification: According to Adobe Analytics GDPR compliance documentation, adding governance labels in the Data Governance Admin panel is a critical step for ensuring data privacy and compliance (Adobe Analytics GDPR Compliance Guide).


Question No. 3

For an online retail company, propl 7 and prop24 are used to collect link name and link type respectively, and are sent via an s.tl() call.

An Architect is assigned to create a segment at a visitor level where the propl 7 was set to "Checkout' , prop24 was set to 'custom link' , and a product xyz" was purchased in the same visit.

How should the Architect build this segment?

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Correct Answer: C

To create a segment that captures visitors who engaged with a specific link type and purchased a specific product within the same visit, the following structure should be used:

Visitor container: Ensures the segment applies to the entire visitor's history.

Visit container (product = 'xyz'): Ensures that the product 'xyz' was purchased during the visit.

**Hit (prop17 = 'Checkout'

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Question No. 4

What are three uses of Processing Rules? (Choose three.)

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Correct Answer: A, B, C

Processing Rules in Adobe Analytics are versatile and can be used for various purposes:

Clean up misspelled site sections: Corrects misspelled values in data collection to ensure accurate reporting.

Populate campaign with a query string parameter: Extracts query string parameters and uses them to populate campaign variables.

Copy an eVar into a prop to see pathing: Allows copying values from an eVar to a prop to enable pathing analysis on that variable.

These rules help maintain data quality and flexibility in reporting.


Question No. 5

A customer launches a new checkout flow that includes all checkout steps in a Single Page Application.

The development team must be instructed on how to indicate when a user moves to the next step of the checkout flow so this information can be tracked in Adobe Analytics using Adobe Launch.

The customer wants to be able to report on each step of the checkout as different page views.

Which configuration of an Adobe Launch rule must the tagging engineer configure in Adobe Launch to meet these requirements?

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Correct Answer: A

Business Requirement: Track each step of the checkout process as separate page views in a Single Page Application (SPA).

Configuration:

Direct Call Event: Triggered explicitly by the application code when a user moves to the next step.

s.t() beacon: Sends a page view beacon, suitable for capturing page views in SPAs.

Explanation:

Direct Call Event: Allows developers to indicate specific points in the SPA where analytics tracking should occur.

s.t() beacon: Suitable for recording page views, capturing each step in the checkout flow as a separate page view.

Verification: According to Adobe Launch documentation, using Direct Call Events with s.t() beacons is the recommended approach for tracking page views in SPAs (Adobe Launch Implementation Guide).