Tho Wanderlust CIO wants to focus loss on marketing strategy and planning, to instead prioritize marketing implement goals in mind to enhance number of leads generated:
* Run effective and highly visible campaigns (for example. on social media)
* Increase cross selling opportunities through online recommendation
AS the Chief Enterprise Architect Of Wanderlust. assisted by the SAP Enterprise Architects, you have been trying to re
goals with the Business Process Modules, Segments and Activities in the Lead to Cash B2C Business Process Varia Business Architecture content repository (see graphic below).
What are relevant combinations Of business activities and goals based on the graphic below?
Note: There are 2 correct answers to this question.
See the Image
The business activities 'Analyze and respond to customer insight' and 'Implement promotional activities' directly relate to the CIO's goals of increasing cross-selling opportunities through online recommendations and running highly visible campaigns. Analyzing customer insights can provide data that enhances recommendation engines, leading to effective cross-selling. Implementing promotional activities, particularly in high-visibility platforms like social media, is key to driving campaign effectiveness. Reference = These relationships between business activities and goals would be informed by best practices in online marketing strategies, as documented within the Lead to Cash - B2C Business Process Variant.
Having identified the appropriate sel of Business Activities, as the Chief Enterprise Architect of Wanderlust, assisted by the sap Enterprise Architects. you have been trying to relate to Lead to Cash Business Capabilities in the SAP Reference Business Architecture content repository. In light of the two key goals outlined by the Wanderlust CIO, what are the most appropriate Business Capabilities? Note: There are 3 correct answers to this question.
The business capabilities 'Marketing Analytics' and 'Recommendation Management' align with the goal of enhancing the number of leads through targeted campaigns and cross-selling opportunities. 'Marketing Campaign Management' is central to designing and executing effective campaigns. 'Social Media Management' is pivotal for achieving high visibility on platforms where potential customers are most active. Reference = These capabilities should be part of Wanderlust's business architecture to support the CIO's objectives, and they are likely detailed in the SAP Reference Business Architecture content, which includes capabilities needed to execute comprehensive marketing strategies.
With the lead to cash Business capabilities identified, as chief Enterprise Architect the Wanderlust CIO has asked your capabilities.
See Image,
The SAP enterprise Architect has shared the snapshot for your reference. What is the pertinent SAP Solution in the market to Lead Business Process module of the Lead to cash E2E Process
SAP Emarsys Customer Engagement is a cloud-based solution that helps businesses to create, manage, and deliver personalized marketing campaigns across multiple channels. It includes features for lead management, marketing campaign management, and recommendation management.
The Lead Business Process Module of the Lead to Cash E2E Process is responsible for managing leads and converting them into customers. SAP Emarsys Customer Engagement can be used to automate the lead management process, track lead progress, and identify opportunities for cross selling and upselling.
The other three options, SAP Sales Cloud version 2, SAP Omnichannel Promotion Pricing, and SAP Customer Data Cloud, are not as well-suited for the Lead Business Process Module of the Lead to Cash E2E Process.
SAP Sales Cloud version 2is a cloud-based solution that helps businesses to manage sales opportunities and close deals. It does not have the same features for lead management and marketing campaign management as SAP Emarsys Customer Engagement.
SAP Omnichannel Promotion Pricingis a cloud-based solution that helps businesses to manage pricing and promotions across multiple channels. It does not have the same features for lead management and marketing campaign management as SAP Emarsys Customer Engagement.
SAP Customer Data Cloudis a cloud-based solution that helps businesses to collect, store, and analyze customer data. It does not have the same features for lead management and marketing campaign management as SAP Emarsys Customer Engagement.
Therefore, the best course of action is to use SAP Emarsys Customer Engagement to manage the Lead Business Process Module of the Lead to Cash E2E Process.
The Wanderlust CIO, along with you, the Chief Enterprise Architect, are in the process of deciding on the application that can potentially replace your existing online marketing application, and you are trying to create the artifact Business Footprint Diagram for decision support ( See table below) Which of the following combinations of goals, business capabilities, and applications would you recommend? Note: There are 2 correct answers to this question,
Which of the following are the best architectural decisions for an extension application in S/4HANA?
The decision for the extension model in S/4HANA should be based on the nature of the extension required. Developer Extensibility (in-app extensibility) is suitable for data-intensive extensions that need to operate within the context of S/4HANA. This is because it allows for direct access to S/4HANA's digital core and leverages the power of the HANA database. It is the recommended approach when the extension requires tight integration with core data and processes, ensuring high performance and data consistency.
On the other hand, Side-by-Side Extensibility on SAP BTP ABAP Environment is recommended when the extensions need to utilize additional SAP BTP services such as advanced analytics, machine learning, IoT services, or when creating new user experiences with SAPUI5. This decouples the extensions from the S/4HANA core, which can be beneficial in terms of flexibility, agility, and reducing the impact on the core system during upgrades.
Reference = These practices are supported by SAP's extensibility guide for S/4HANA, which explains the two extensibility models and their appropriate use cases. SAP documentation on ABAP Platform extensibility options provides further insights into when to choose each extensibility approach. SAP Best Practices for Extensibility in SAP S/4HANA guide provides a comprehensive view on how to extend the digital core effectively while maintaining system integrity and upgradeability.
