The_____________________phase uses brainstorming as a way to generate as many ideas as possible to meet the need identified in the____________________phase.
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Those companies that succeed in identifying and satisfying the needs of customers have a better chance of gaining that all-important________________________________________.
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Divergent thinking is similar to the practice of_______________, which free the imagination, opens up ours minds to a wealth of opportunities and possibilities, and helps us become more innovative.
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An idea is deemed successful if it strikes a balance among these three main criteria:
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What is the golden rule of interviewing?
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