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You have set up a sequence-based conversion for Event Attribution. The sequence is Wishlist + Add to cart, with a last-touch attribution model and a 7-day attribution window. A contact adds an item to her wishlist and then, 8 days later, adds the item to her cart. Why does this sequence NOT qualify as a conversion?
In SAP Emarsys Event Attribution, a sequence-based conversion requires all events to occur within the attribution window:
Option B: Correct. The wishlist event occurred 8 days before the add-to-cart event, exceeding the 7-day window. Only the add-to-cart event (last touch) falls within the window relative to itself, but the sequence requires both events to be within 7 days of each other.
Option A: Incorrect. The sequence defines the conversion (Wishlist + Add to cart), not a purchase, unless specified otherwise.
Option C: Incorrect. A sequence can have 2 events; 3 is not a requirement.
Option D: Incorrect. The add-to-cart event did occur within the window (day 8), but the wishlist event (day 0) did not relative to it.
The SAP Emarsys Help Portal under 'Event Attribution' explains attribution windows and sequence rules.
You want to create a trigger in order to send a password reset email. Which data management option do you need?
To send a password reset email in SAP Emarsys, you need to create a trigger that responds to a specific action or event, such as a user requesting a password reset. The correct option is 'External Event' because it allows you to define an event (e.g., 'Password Reset Requested') that can be triggered via an API call or other external system integration. This event can then be linked to an automation program or email campaign in the Automation Center to send the password reset email.
Option A (Form Settings > Opt-in Invitations and Interests): This is used to manage subscription forms and opt-in preferences, not for triggering emails based on external actions like password resets.
Option C (Channels > Triggered Email): While 'Triggered Email' suggests an email sent based on a trigger, this is not a specific data management option in SAP Emarsys. Triggered emails are configured via automation programs or external events, not directly under 'Channels.'
Option D (Field Editor): This is for managing contact fields in the database, not for setting up triggers.
The official SAP Emarsys documentation, specifically the 'External Events' section, confirms that external events are used to trigger automated responses like emails based on actions outside the Emarsys platform (e.g., API-triggered password reset requests).
In SAP Emarsys, to send a password reset email, you need to create a Triggered Email campaign that is activated by an External Event. An External Event serves as a trigger, initiating the sending of time-sensitive, personalized emails in response to specific user actions, such as a password reset request.
Steps to Implement a Password Reset Email:
Create an External Event:
Define an external event in Emarsys that will act as the trigger for the password reset email. This event will be called via the API when a user requests a password reset.
Set Up a Triggered Email Campaign:
Develop an email template designed for password resets.
Configure a Triggered Email campaign that is linked to the previously created external event.
Integrate with Your System:
Ensure that your application or website calls the Emarsys external event via the API whenever a user initiates a password reset.
This setup ensures that the password reset emails are sent promptly and reliably, providing users with the necessary information to reset their passwords.
Triggered Email - Overview
Email Campaign Types
What can you configure in the Email Widget Editor shown below? Note: There are 2 correct answers to this question.
The Email Widget Editor in SAP Emarsys (part of Predict) allows configuration of recommendation widgets:
Option A: Correct. You can adjust the layout (e.g., grid, list) and currency format for displayed prices.
Option D: Correct. You can select which product catalog fields (e.g., title, price) to display.
Option B: Incorrect. Product images are pulled from the catalog, not configured in the editor.
Option C: Incorrect. Language is set at the campaign level, not in the widget editor.
The SAP Emarsys Help Portal under 'Predict Recommendations' details these options.
Which of the following problems can the Email Campaign Check identify? Note: There are 3 correct answers to this question.
The Email Campaign Check in SAP Emarsys scans for issues before launch:
Option B: Correct. It checks if image domains align with the sender domain to avoid deliverability issues.
Option C: Correct. It flags suspicious image URLs that might indicate phishing risks.
Option E: Correct. It ensures the footer includes required elements like unsubscribe links for compliance.
Option A: Incorrect. Subscriber status is managed at the database level, not checked per campaign.
Option D: Incorrect. Throttling is a send-time setting, not part of the pre-launch check.
The SAP Emarsys Help Portal under 'Email Campaign Check' lists these checks.
Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify? Note: There are 2 correct answers to this question.
The Shopify plug-in for SAP Emarsys supports:
Option B: Correct. It automatically triggers Shopify events (e.g., purchases) as external events in Emarsys.
Option D: Correct. It installs Web Extend scripts for data collection on Shopify themes.
Option A: Incorrect. Web Recommender templates require manual setup, not automated.
Option C: Incorrect. Interactions programs need manual configuration, not auto-created.
The SAP Emarsys Help Portal under 'Shopify Integration' confirms these features.
