Free Salesforce Marketing-Cloud-Consultant Exam Actual Questions

The questions for Marketing-Cloud-Consultant were last updated On Apr 28, 2025

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Question No. 1

Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.

Which activity would they use to accomplish this?

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Correct Answer: D

A decision split activity is a journey builder activity that allows branching the journey based on attribute values or engagement behavior of each contact. Contact data refers to data that is stored outside the journey, such as in data extensions or data views. Journey data refers to data that is captured at the moment of entry into the journey, such as from a Salesforce entry event. By using both contact and journey data in a decision split activity, NTO can compare attribute values from different sources using an attribute-to-attribute comparison. For example, they can compare the promo code from the transaction data extension (contact data) with the promo code from the entry event (journey data) and divert contacts who have redeemed the promo code before reminder emails are sent. Reference: https://help.salesforce.com/articleView?id=sf.mc_jb_decision_split.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_attribute_to_attribute_comparison.htm&type=5


Question No. 2

Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.

Which solution should the consultant recommend?

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Correct Answer: B

SSH key authentication is a method of authenticating FTP users using SSH keys instead of passwords. SSH keys are more secure than passwords because they are encrypted and do not expire or need to be changed periodically. By requesting SSH key authentication to be enabled for their FTP user and creating an SSH key in key management, NTO can upload data files to Marketing Cloud using SFTP without having to update their file transfer script on the data warehouse each time a password changes and without compromising security. Reference: https://help.salesforce.com/articleView?id=sf.mc_overview_enable_ssh_key_authentication_for_ftp_users.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_overview_create_an_ssh_key_in_key_management.htm&type=5


Question No. 3

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.

What approach would a consultant recommend?

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Correct Answer: B

To capture customer feedback via email and create a new case in Service Cloud if a customer indicates they are unhappy with the service they have received, Northern Trail Outfitters should use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud. An Engagement Split is an activity that allows marketers to route contacts based on their engagement with email messages, such as opens or clicks. A Case Activity is an activity that allows marketers to create cases in Service Cloud based on contact attributes or journey data. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_case_activity.htm&type=5


Question No. 4

Northern Tril Outfitters wants to connect relational data into their Journey without overloading the entry data.

How should they connect the data?

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Correct Answer: C

To connect relational data into their journey without overloading the entry data, Northern Trail Outfitters should use Data Designer. Data Designer is a tool that allows marketers to create attribute groups that link different data sources in Contact Builder. This way, they can access relational data in decision splits and other journey activities without having to include all the data in the entry source data extension. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_data_designer.htm&type=5


Question No. 5

A marketer want to personalize an email with real-time weather information from the Sunny Sky API.

What tool should be used to parse and display the response within the email?

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Correct Answer: D

GTL (Guide Template Language) is a scripting language that allows parsing and displaying JSON or XML data within an email. GTL can be used to make API calls to external services, such as the Sunny Sky API, and display the response within the email. For example, NTO can use the HTTPGet() AMPscript function to retrieve the weather information from the Sunny Sky API as a JSON object, and then use the TreatAsContent() AMPscript function to parse and display the JSON object using GTL tags and variables. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_guide_template_language.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_httpget_ampscript_function.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_treatascontent_ampscript_function.htm&type=5


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