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A university's strategic goal is to improve its MBA program rankings. A data point that influences the MBA program ranking is acceptance percentage. The school has asked a consultant to help it reach the goal, and increase prospective student engagement across multiple channels.
What should the consultant recommend?
The consultant should recommend implementing Marketing Cloud to manage recruitment campaigns, because this can help the university reach its goal of improving its MBA program rankings and increasing prospective student engagement across multiple channels. Marketing Cloud allows the university to create personalized and targeted email, social media, mobile, and web campaigns for prospective students. Marketing Cloud also provides analytics and insights that can help the university optimize its campaigns and measure its acceptance percentage. Leveraging Advisor Link, using Education Cloud, and implementing Pardot Lead Scoring are not solutions that can help the university reach its goal. Reference:
https://www.salesforce.com/products/marketing-cloud/overview/
https://www.salesforce.org/education/education-cloud-for-recruitment-and-admissions/
An institution's Office of Career Services wants a solution that allows students to schedule appointments with any available .......... directly from a portal.
Which feature should the consultant recommend to meet the requirement?
Advising Pools is a feature that allows students to schedule appointments with any available advisor directly from a portal. Advising Pools enables advisors to set their availability and preferences, and students to see which advisors match their needs and book appointments accordingly. Email to Case, Success Teams, and Early Alerts are not features that allow students to schedule appointments with advisors from a portal. Reference:
https://help.salesforce.com/s/articleView?id=sf.eda_advising_pools.htm&type=5
https://www.salesforce.org/blog/advising-pools-for-higher-ed/
The Accessible Education office needs to track accommodations made for students disability and accessibility needs.
How should the consultant design the Salesforce environment to meet the requirement?
The consultant should design the Salesforce environment to meet the requirement of tracking accommodations made for students' disability and accessibility needs by leveraging the Attribute object. The Attribute object is an object in EDA that allows users to store information about a Contact's characteristics, preferences, or needs, such as language, ethnicity, or disability. The consultant can leverage the Attribute object to track accommodations made for students' disability and accessibility needs by creating Attribute records for each student and associating them with their Contact records. Using the Behavior Response object, configuring a custom object, or creating custom fields on the Contact object are not ways to design the Salesforce environment to meet the requirement of tracking accommodations made for students' disability and accessibility needs. Reference:
https://powerofus.force.com/s/article/EDA-Attributes
https://powerofus.force.com/s/article/EDA-Attributes-Create
A university has hired a consultant to advise on its technology and data strategy.
Which tool should the consultant leverage?
The consultant should leverage the Data Maturity Model as a tool to advise on the university's technology and data strategy. The Data Maturity Model is a tool that helps organizations assess their current state of data management and identify areas for improvement and growth. The Data Maturity Model consists of five levels: Ad Hoc, Reactive, Proactive, Managed, and Optimized. The consultant can leverage the Data Maturity Model to advise on the university's technology and data strategy by using features such as surveys, benchmarks, or best practices. Program Management Module, Insights Platform Data Integrity, or Salesforce Advisor Link are not tools that the consultant can leverage to advise on the university's technology and data strategy. Reference:
https://www.salesforce.org/wp-content/uploads/2019/03/Education_Cloud_COE_Guide.pdf
https://www.salesforce.org/wp-content/uploads/2019/03/Data-Maturity-Model.pdf
The Alumni Association is interested in using Education Cloud to support its operations. The Association tracks what engages alumni and their hobbies.
Which Education Cloud feature should the consultant recommend?
Tracking Engagement and Hobbies:
Interest Tags in Education Cloud allow the tracking of specific interests and hobbies of alumni.
This feature helps in understanding what engages alumni and can be used to tailor communications and activities.
Setting Up Interest Tags:
Define Interest Tags: Create tags that represent different interests and hobbies.
Assign Tags: Assign these tags to alumni based on their interests and engagement history.
Utilizing Interest Tags:
Segmentation: Use Interest Tags to segment alumni for targeted communications and events.
Personalized Outreach: Tailor outreach efforts based on the specific interests and hobbies tracked by the tags.
Implementation Steps:
Configure Tags: Set up and define the tags in the system.
Data Entry: Tag alumni with the appropriate interests.
Analyze Engagement: Use reports and analytics to understand the impact of interest-based engagement.
