Cloud Kicks wants to improve its digital commerce experience because it is losing prominence in
the market. What should a strategy designer rely on to get stakeholder buy-in for a redesign?
The best thing to rely on to get stakeholder buy-in for a redesign of digital commerce experience is research findings and a competitive analysis, as this helps demonstrate the user needs and pain points, and the market opportunities and threats. Wireframes and a total addressable market calculation or inspiring graphics and personas may not be persuasive or comprehensive enough for stakeholder buy-in.
Customer service surveys and user feedback reveal Cloud Kicks' users desire new features on the
sales platform How should the strategy designer collaborate with the UX designer to ensure those
features are both viable and feasible?
The best way to collaborate with the UX designer to ensure that new features on the sales platform are both viable and feasible is to align design implications to business goals, as this helps justify the value proposition and return on investment of the new features. Co-creating a journey map with users or identifying user quotes may not address the viability or feasibility aspects of the new features.
Cloud Kicks' strategy designer needs to communicate a new product vision but is only able to
access key stakeholders virtually Which technique should the designer use to ensure the audience
remains engaged?
The technique that the designer should use to ensure the audience remains engaged is to ask open-ended questions to the audience to maintain their involvement. Open-ended questions are questions that require more than a yes or no answer, and invite the audience to share their thoughts, opinions, or feedback. Asking open-ended questions can help the designer capture the audience's attention, interest, and curiosity, as well as encourage interaction and dialogue. Turning the camera off may reduce the visual connection and rapport with the audience. Dedicating half of the meeting time to answering questions may not be enough to keep the audience engaged throughout the presentation.
Cloud Kicks (CK) is launching a new online store and wants to get a better understanding of its
market wants and needs to create compelling customer experience. CK's strategy designer
recommends utilizing the Jobs to Be Gone framework.
What are the core principles of the Jobs to Be Gone framework?
The core principles of the Jobs to Be Gone framework are customer-centric, solution agnostic, stable over time, and measurable outcomes, as this framework helps understand the customer's specific goal or job, and the thought processes that would lead them to hire a product or service to complete the job. Customer-centric means focusing on the customer's needs and desires, solution agnostic means not prescribing or implying any specific solution, stable over time means not changing with customer attributes or preferences, and measurable outcomes means having clear and quantifiable indicators of success.
Cloud Kicks customers have publicly challenged the company to use its market-leading position as
an ethical force for good in social change What is one way the company can embed ethical use
principles into its day to day work?
One way the company can embed ethical use principles into its day to day work is by using Consequence Scanning, which is an agile practice that fits within an iterative development cycle and allows organizations to consider the potential consequences of their product or service on people, communities, and the planet. Consequence Scanning helps identify and mitigate potential harms or risks, and align the product or service with the organization's values and culture. Quantitative research or journey mapping may not be sufficient or effective for embedding ethical use principles.
