The Salesforce CCM-101 exam validates your ability to manage and merchandise a B2C Commerce Cloud store effectively. This certification is designed for B2C Commerce Developers who need to demonstrate practical knowledge of store setup, product organization, search functionality, marketing integration, and shopper engagement. This page provides a structured study guide to help you prepare confidently by mapping exam topics to real-world responsibilities and offering actionable preparation strategies.
Use this topic map to guide your study for Salesforce CCM-101 (Manage and Merchandise a B2C Commerce Cloud Store - Extended) within the B2C Commerce Developer path.
The CCM-101 exam uses multiple question types to assess both conceptual understanding and practical decision-making in real-world scenarios.
Questions progress in difficulty, moving from foundational knowledge to complex scenarios that mirror actual project work. Success requires understanding not just what features exist, but when and how to apply them.
Effective preparation involves mapping exam topics to weekly study goals, practicing with realistic questions, and building confidence through timed practice. Dedicate focused time to each domain while connecting concepts across the full store lifecycle.
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Visit the exam page to download the PDF, Online Practice Test, or get bundle discount offers for both formats: Manage and Merchandise a B2C Commerce Cloud Store - Extended.
Shop Organization, Search and Sort, and Online Marketing typically represent the largest portion of exam questions because these areas directly impact store performance and revenue. However, all six domains are important; focus first on areas where you have less hands-on experience, then ensure broad coverage across all topics.
In practice, Getting Started establishes the foundation, Shop Organization structures your catalog, Search and Sort makes products discoverable, Online Marketing drives conversions, Shopper Experience builds loyalty, and Analysis and Optimization closes the loop with data-driven improvements. Understanding these connections helps you see how configuration decisions in one area affect downstream processes.
While hands-on experience strengthens your preparation, focused study of core concepts and scenario-based practice can compensate for limited lab time. Prioritize labs on catalog setup, search configuration, and promotion rules because these appear frequently in exam questions and directly apply to real developer work.
Many candidates confuse similar features (for example, promotion rules versus price rules) or miss important context clues in scenario questions. Others underestimate the importance of Analytics and Optimization topics or skip explanation reviews during practice. Read questions carefully, understand the business context, and always review why an answer is correct, not just that you selected it.
In your final week, focus on timed practice tests to build pacing and identify remaining weak spots. Review explanations for any questions you answered incorrectly or guessed on. Spend extra time on scenario-based questions because they most closely mirror real exam items. Avoid cramming new topics; instead, reinforce concepts you have already studied.
Universal Containers wants to change a content slot that is currently configured to display a content asset. Now they want the slot to display the top five selling boxes for the week.
Which two changes need to be made for this to occur? (Choose two.)
Which object type can a developer import using the Merchant Tools > Import $ Export module in Business Manager?
A Digital Developer has a new requirement to disable the "Discover" credit card type for all checkouts.
What does the Developer need to change in Business Manager to fulfill this requirement?
A client has a requirement to allow users on the Storefront to filter by a newly created attribute.
After creating the search refinement, what else is necessary to achieve this?
A NewsletterSubscription custom object exists that has a key attribute named email of type String and the following script code.

However, the NewsletterSubscription custom object is not persisted.
What is a possible reason?