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Reference module: Detecting unwanted bias
MyCo, a telco, has introduced mobile data packages for students. As a policy, MyCo does not want to discriminate based on gender when presenting the offers. As a Decisioning Consultant, how do you configure the ethical bias policy to allow no bias?
To configure an ethical bias policy that allows no bias based on gender, use the 0.9-1.11 Rate Ratio:
Understanding Rate Ratios:
Step 1: Rate ratios are used to detect and measure bias in decision-making processes.
Step 2: A rate ratio of 1 indicates perfect parity, meaning there is no bias between groups.
Configuring Bias Detection:
Step 1: In Pega Customer Decision Hub, you can configure bias detection by setting an acceptable rate ratio range.
Step 2: To ensure no bias based on gender, set the rate ratio to a narrow range close to 1, such as 0.9-1.11. This range ensures that the decisioning process treats different genders fairly, with minimal deviation.
Implementation:
Step 1: Navigate to the Bias Detection settings within the Decision Strategy framework.
Step 2: Set the rate ratio to 0.9-1.11 for gender to monitor and enforce non-discriminatory practices in presenting offers.
Example:
MyCo can use this configuration to ensure that their mobile data package offers for students do not exhibit gender bias, providing equal opportunities for both male and female students.
Pega-Customer-Decision-Hub-User-Guide-85.pdf: 'Complying with policies or regulations by detecting unwanted bias' section.
A bank is currently displaying a group of mortgage offers to its customers on their website. The bank wants to suppress the mortgage group for 1 month if a customer ignores three mortgage offers within that group. How do you define the suppression rule for this requirement?
Context: The bank wants to suppress mortgage offers if a customer ignores three offers within a group for one month.
Suppression Rule: In Pega, suppression rules are defined to manage overexposure to customers.
Implementation: The suppression rule should be set at the group level to ensure the entire group of mortgage actions is suppressed for 30 days after three rejections.
Pega Configuration: The configuration for suppression rules supports this requirement by allowing the setting of a threshold for rejections across any channel, thus making option A the correct choice.
An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel.
If the following volume constraint is applied, how many actions are delivered by the outbound run?
Volume Constraint Application: Given the volume constraints of a maximum of 100 daily for the StandardCard action, and 75 daily for both Email and SMS channels, the total actions delivered would be limited to the smallest constraint applicable to each channel.
Calculation:
The StandardCard constraint allows 100 actions per day.
The Email constraint allows 75 actions per day.
The SMS constraint allows 75 actions per day.
Therefore, the total actions delivered = 100 (since the StandardCard action is constrained to 100 but both email and SMS actions can only reach 75 each).
To access a property from an unconnected component, you use the____________.
To access a property from an unconnected component in Pega Customer Decision Hub, you use the component-dot-property construct. This allows you to reference properties from other components within your strategy by specifying the component name followed by the property name. This construct helps in accessing and using data across different components without directly connecting them.
MyCo, a telecom company, wants to present their customers on Facebook with customer-centric mobile internet offers. What action must MyCo take to meet this business requirement?
To present customer-centric mobile internet offers on Facebook, MyCo should place a paid ad. This action ensures that the offers are targeted and displayed to the relevant audience on the social media platform, leveraging Pega Customer Decision Hub's integration with paid media channels like Facebook Ads.
