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A web shop owner used Google Analytics to gather information about her users. She found out that most users take about five minutes to place an order. Is the usability of the website good or bad?
A raw metric like ''five minutes to place an order'' is meaningless without context---such as the complexity of the product catalog, the typical user's familiarity with the site, the task's inherent difficulty, and industry norms. Only by comparing against those factors can you judge whether five minutes indicates strong or weak usability.
How can the approach for conducting user surveys be summarized best?
This sequence captures the essential phases: you start by planning the survey, gather requirements through interviews, choose or design the questionnaire, field (deploy) it to participants, then analyze the collected data and share the findings.
What's the difference between an informal usability review and an expert usability review?
An informal review can be carried out by anyone on the team without specialized training, relying on ad-hoc feedback and observations. An expert usability review, by contrast, is performed by trained usability professionals who apply systematic methods or heuristics.
Which of the following statements about usability test scripts is wrong?
A usability test script outlines what the moderator should say and do before, during, and after the session including pre- and post-session interview questions and serves as a task checklist. It does not include the correct answers to the usability tasks, since the goal is to observe authentic user behavior rather than verify against predetermined responses.
You're redesigning the web shop of a customer and found out that they are using legacy web design techniques like html tables for design matters, making the website hard to be operated using alternative input and output devices (e.g. screen readers).
Which kind of risk is most likely to occur?
Using layout tables rather than semantic markup undermines compatibility with assistive technologies - like screen readers and alternative input devices - creating barriers for users with disabilities. This directly constitutes an accessibility risk.
