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Sensitivity analysis is used in capital budgeting to
After a problem has been formulated into any mathematical model, it may be subjected to sensitivity analysis, which is a trial-and-error method used to determine the sensitivity o f the estimates used. For example, forecasts of many calculated NPVs under various assumptions may be compared to determine how sensitive the NPV is to changing conditions. Changing the assumptions about a certain variable or group of variables may drastically alter the NPV, suggesting that the risk of the investment may be excessive.
Firms that sell products worldwide are most likely to have the lowest costs with a marketing mix that is
Firms that operate globally must choose a marketing program after considering the need for adaptation to local circumstances. The possibilities lie on a continuum from a purely standardized marketing mix to a purely adapted marketing mix. The former chooses to standardize products, promotion, and distribution. The latter adapts the elements of the mix to each local market. Worldwide standardization of all elements should be the lowest cost marketing strategy. However, even well-established global brands ordinarily undergo some adaptation to local markets.
A firm seeking to optimize its capital budget has calculated its marginal cost of capital and projected rates of return on several potential projects. The optimal capital budget is determined by
In economics, a basic principle is that a firm should increase output until marginal cost equals marginal revenue. Similarly, the optimal capital budget is determined by calculating the point at which marginal cost of capital (which increases as capital requirements increase) and marginal efficiency of investment (which decreases if the most profitable projects are accepted first) intersect.
The length of a product line should be structured to maximize profits and meet other objectives of the firm. Accordingly, the line may be structured to allow
Line stretching may be downmarket to provide lower-priced products. The purpose may be to exploit a growth opportunity, to move against a low-price competitor that has invaded the firm's markets, or to shift out of a declining market. Upmarket stretching may reflect a search for growth, greater profit margins, or positioning as a full-productline seller. Two-way stretching is a middle market firm's move into the upmarket and downmarket
The characteristics of Venture capital include all of the following except
The concept of venture (risk) capital appestat new enterprises that might not be able to obtain funds in the usual capital markets because of the friskiness Of new products, Such companies somberness toy to place 'scantiest. normality common stock, with venture captive firms. These are normally private percents of the securities and thus not subject to SEC regulator. The venture capitalists risk low liquidity for their investments until the young 'corporation becomes successful. The payoff may be substantial if the company does succeed There is no minimum holding period for venture capital investments,
