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Your main goal is to drive sales through your company's website, and you've been advised to track conversion events like page visits and adding to cart
Why is tracking those lighter conversion events advisable?
An account manager is creating a forecast for an awareness Video campaign with the help of Reach Planner.
Why should they use Reach Planner in the same account where they expect to run the planned campaign?
What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?
What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?
Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?
