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An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on.
What's a valid way for them to determine the tCPM for the business new Video campaign?
If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?
A business owner wants to measure the unique reach and frequency in their awareness Video campaign.
What insight will they glean?
You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.
What conversion tracking best practice should you follow to make sure you accurately measure conversions?
After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective.
Why should you keep the Video campaign in the same account as the other campaigns?
