Free Facebook Blueprint 200-101 Exam Practice Questions & Explanations
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A soda brand is presented the following results based on a marketing mix model to explain year-over-year sales change.
How should the competitive media value be interpreted?
A marketing effectiveness analyst based in an emerging market obtains the following multiple linear regression output for predicting sales as function of price (Price), distribution (Distribution) and advertising (Ads). Some issues occurred with the software, and some of the regression results are corrupted on the output.
What interpretation should be made from the output?
A fashion retailer has recently developed a new creative strategy and has also seen a decrease in sales. It is interested in learning what may have contributed to the decline, and has kept its media buying strategy consistent year-over-year.
What test design should be used to address this business challenge?
An advertiser is running a campaign on a new advertising platform where they will spend $100,000 over the course of four weeks with the goal of driving incremental purchases. The campaign targets men, ages 18-34 and does not hold out any users from seeing the advertiser's ads. Typically, the advertising platform sees that campaigns at this spend level reach about 75% of the target audience. The analytics team at the advertising platform recommends measuring the effect of the campaign by measuring the conversions driven by all users who saw an ad versus all users who did not see an ad.
What is the primary limitation of this approach?
An analyst wants to measure a campaign that is delivering across Facebook and Paid Search. The client wants to understand the causal sales impact of each channel. Which methodology should the analyst use?