Free CIPS L6M2 Exam Actual Questions

The questions for L6M2 were last updated On Dec 14, 2025

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Question No. 1

SIMULATION

XYZ is a construction firm which builds houses in Birmingham. Discuss a tool that it can use to assess the remote environment and discuss a tool it can use to evaluate the operating environment.

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Correct Answer: A

Environmental Analysis Tools for XYZ Construction Firm

To make strategic decisions, XYZ Construction needs to assess both the remote environment (external macro factors) and the operating environment (industry-specific and competitive factors). Two widely used tools for these assessments are:

PESTLE Analysis -- for analyzing the remote environment

Porter's Five Forces -- for evaluating the operating environment

1. Assessing the Remote Environment: PESTLE Analysis

Tool: PESTLE Analysis helps organizations evaluate macro-environmental factors that impact long-term business strategy.

Why use PESTLE?

It identifies external influences (political, economic, social, technological, legal, and environmental) that XYZ cannot control but must respond to.

PESTLE Analysis for XYZ Construction:

Example: If the UK government introduces new housing grants, XYZ may expand operations to capitalize on increased demand.

2. Evaluating the Operating Environment: Porter's Five Forces

Tool: Porter's Five Forces helps XYZ analyze industry-specific competition and market dynamics.

Why use Porter's Five Forces?

It helps assess competitive pressures that impact XYZ's profitability and positioning.

Porter's Five Forces Analysis for XYZ Construction:

Example: If supplier power is high due to rising material costs, XYZ must negotiate better contracts or explore alternative suppliers.

Conclusion

PESTLE Analysis helps XYZ understand the external environment affecting the construction industry.

Porter's Five Forces enables XYZ to evaluate industry competition and make informed strategic choices.


Question No. 2

SIMULATION

XYZ is a manufacturing company based in the UK. It has a large complex supply chain and imports raw materials from Argentina and South Africa. It sells completed products internationally via their website. Evaluate the role of licencing and taxation on XYZ's operations.

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Correct Answer: A

Evaluation of the Role of Licensing and Taxation on XYZ's Operations

Introduction

Licensing and taxation play a critical role in international trade, supply chain management, and overall financial performance. For XYZ, a UK-based manufacturing company that imports raw materials from Argentina and South Africa and sells internationally via an e-commerce platform, compliance with licensing and taxation regulations is essential to ensure smooth operations, cost efficiency, and legal compliance.

This evaluation will assess the impact of licensing and taxation on XYZ's global supply chain, import/export activities, and financial performance.

1. The Role of Licensing in XYZ's Operations

1.1 Import and Export Licensing Regulations

As XYZ imports raw materials from Argentina and South Africa, it must comply with the UK's import licensing requirements and trade agreements with these countries.

Impact on XYZ:

Import licenses may be required for certain restricted raw materials (e.g., metals, chemicals, agricultural products).

Export control laws may apply, depending on the destination of final products.

Delays or fines may occur if licenses are not properly managed.

Example: If XYZ imports metal components subject to UK trade restrictions, it must secure import licenses before shipment clearance.

1.2 Industry-Specific Licensing Requirements

Some industries require special licenses to manufacture and sell products globally.

Impact on XYZ:

If XYZ manufactures electronics or chemical-based products, it may need compliance certifications (e.g., CE marking in the EU, FDA approval in the US).

Failure to meet licensing requirements can block international sales.

Example: A UK manufacturer selling medical devices must obtain MHRA (Medicines and Healthcare products Regulatory Agency) approval before distributing products.

1.3 E-Commerce & Digital Sales Licensing

As XYZ sells its products internationally via its website, it must comply with:

Consumer Protection Laws (e.g., GDPR for EU customers).

E-commerce business registration and online sales regulations.

Example: XYZ may need a VAT number in the EU if it sells products to European customers via its website.

2. The Role of Taxation in XYZ's Operations

2.1 Import Duties and Tariffs

XYZ's supply chain involves importing raw materials from Argentina and South Africa, which may attract import duties and tariffs.

Impact on XYZ:

Higher import duties increase raw material costs and impact profitability.

Tariff-free trade agreements (e.g., UK-South Africa trade deal) may reduce costs.

Post-Brexit UK-EU trade regulations may affect supply chain tax structures.

Example: If the UK imposes high tariffs on South African goods, XYZ may need to find alternative suppliers or negotiate better deals.

2.2 Corporate Tax & International Tax Compliance

XYZ must comply with UK corporate tax laws and international taxation regulations.

Impact on XYZ:

Paying corporate tax in the UK based on global sales revenue.

Managing international tax obligations when selling in multiple countries.

Risk of double taxation if the same income is taxed in multiple jurisdictions.

Example: If XYZ sells products in Germany and the US, it may need to register for tax in those countries and comply with local VAT/GST requirements.

2.3 Value Added Tax (VAT) & Sales Tax

Since XYZ sells internationally via its website, it must adhere to global VAT and sales tax rules.

Impact on XYZ:

In the EU, VAT registration is required for online sales above a certain threshold.

In the US, sales tax regulations vary by state.

Compliance with UK VAT laws (e.g., 20% standard rate) on domestic sales.

Example: A UK company selling online to EU customers must comply with the EU One-Stop-Shop (OSS) VAT scheme.

2.4 Transfer Pricing & Tax Efficiency

If XYZ has international subsidiaries or supply chain partners, it must manage transfer pricing regulations.

Impact on XYZ:

Ensuring fair pricing between UK operations and overseas suppliers to avoid tax penalties.

Optimizing tax-efficient supply chain structures to minimize tax burdens.

Example: Multinational companies like Apple and Amazon use tax-efficient structures to reduce liabilities.

3. Strategic Actions for XYZ to Manage Licensing and Taxation Effectively

XYZ can take several steps to optimize tax compliance and licensing efficiency:

Conclusion

Licensing and taxation have a major impact on XYZ's international manufacturing and e-commerce operations. To maintain profitability and regulatory compliance, XYZ must:

Ensure import/export licensing aligns with UK and international trade laws.

Manage import duties, VAT, and corporate tax obligations effectively.

Optimize its supply chain and tax planning to reduce costs.

By proactively managing these areas, XYZ can enhance its global competitiveness while minimizing risks.


Question No. 3

SIMULATION

Evaluate the following approaches to strategy formation: intended strategy and emergent strategy

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Correct Answer: A

Evaluation of Intended Strategy vs. Emergent Strategy

Introduction

Strategy formation is a critical process that determines how businesses achieve their objectives. Two contrasting approaches exist:

Intended Strategy -- A deliberate, planned approach, where management defines a clear course of action.

Emergent Strategy -- A flexible, adaptive approach, where strategy evolves in response to external changes.

Both approaches have advantages and constraints, and organizations often combine both to maintain strategic direction while adapting to market uncertainties.

1. Intended Strategy (Planned Approach to Strategy Formation)

Definition

An intended strategy is a structured, pre-planned approach where an organization sets long-term goals and develops a roadmap to achieve them.

Key Characteristics:

Clearly defined mission, vision, and objectives.

Top-down decision-making with structured implementation plans.

Focus on forecasting, market research, and competitor analysis.

Example:

McDonald's follows an intended strategy by expanding its franchise model using structured business plans and operational guidelines.

Advantages of Intended Strategy

Provides a clear vision and direction -- Ensures all departments align with corporate goals.

Supports long-term resource allocation -- Helps in budgeting and investment planning.

Enhances risk management -- Allows organizations to prepare for potential challenges.

Ensures consistency -- Ideal for stable industries with predictable market conditions.

Constraints of Intended Strategy

Inflexible in dynamic markets -- Struggles with unforeseen changes (e.g., economic crises, technology shifts).

Can lead to missed opportunities -- Focuses on execution rather than adaptation.

Slow response time -- Delays decision-making in fast-changing industries.

Key Takeaway: Intended strategy works best in stable environments where long-term planning can be executed without major disruptions.

2. Emergent Strategy (Flexible & Adaptive Approach to Strategy Formation)

Definition

An emergent strategy is a responsive, flexible approach where businesses adapt their strategies based on real-time changes in the market.

Key Characteristics:

Strategy emerges from trial and error, experimentation, and learning.

Encourages bottom-up decision-making, allowing employees to contribute.

Focuses on short-term flexibility and continuous adjustments.

Example:

Amazon's move into cloud computing (AWS) was an emergent strategy, as it originally started as an online bookstore but adapted to market opportunities.

Advantages of Emergent Strategy

Highly adaptable -- Allows businesses to pivot in response to market shifts.

Encourages innovation and experimentation -- Promotes new ideas and flexible problem-solving.

Reduces risk of failure -- Companies can adjust strategies before fully committing to large-scale investments.

Works well in unpredictable environments -- Essential for industries like technology, fashion, and e-commerce.

Constraints of Emergent Strategy

Lack of clear direction -- Can create confusion in organizations with no defined strategic goals.

Resource inefficiency -- Constant adjustments may lead to wasted time and investment.

Difficult to scale -- Unstructured decision-making can cause inconsistencies.

Key Takeaway: Emergent strategy is ideal for fast-changing industries where adaptability is more valuable than rigid planning.

3. Comparison: Intended Strategy vs. Emergent Strategy

Key Takeaway: Most successful organizations blend both approaches, using intended strategy for stability and emergent strategy for adaptability.

4. Conclusion

Both intended and emergent strategies have strengths and weaknesses.

Intended strategy is best for structured, long-term growth in stable industries.

Emergent strategy allows for rapid adaptation in volatile markets.

Most businesses use a combination of both approaches, balancing planning with flexibility.

By integrating intended and emergent strategies, organizations can maintain stability while responding effectively to market changes.


Question No. 4

SIMULATION

Why is it important for an organisation to measure performance? Describe one tool that can be used to measure performance

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Correct Answer: A

Importance of Measuring Performance & Performance Measurement Tool

Introduction

Performance measurement is essential for organizations to evaluate their efficiency, effectiveness, and strategic success. It provides quantifiable insights into business operations, helping companies make data-driven decisions, improve productivity, and maintain competitive advantage.

To achieve this, organizations use various performance measurement tools. One widely used tool is the Balanced Scorecard (BSC), which provides a holistic approach to measuring performance across different business areas.

1. Importance of Measuring Performance

Organizations must measure performance to achieve the following benefits:

1.1 Supports Strategic Decision-Making

Helps businesses align operations with strategic goals.

Identifies areas needing improvement or investment.

Example: A company analyzing supply chain delays can make informed decisions on sourcing alternative suppliers.

1.2 Improves Efficiency and Productivity

Tracks operational effectiveness to reduce waste and costs.

Ensures departments meet KPIs (Key Performance Indicators).

Example: A manufacturer measuring production efficiency can identify bottlenecks and streamline processes.

1.3 Enhances Customer Satisfaction and Quality Control

Monitoring performance ensures high product/service quality.

Helps companies respond to customer expectations and feedback.

Example: A retail company tracking customer complaint resolution times can improve customer service.

1.4 Ensures Financial Stability and Profitability

Measures profit margins, cost efficiency, and revenue growth.

Assists in budgeting and financial planning.

Example: A business monitoring cash flow and profitability ratios can detect financial risks early.

1.5 Supports Continuous Improvement and Benchmarking

Allows companies to compare their performance with competitors.

Encourages a culture of continuous improvement.

Example: A company benchmarking its sustainability metrics against industry leaders can enhance CSR strategies.

2. Performance Measurement Tool -- The Balanced Scorecard (BSC)

One widely used performance measurement tool is the Balanced Scorecard (BSC).

2.1 Explanation of the Balanced Scorecard

The Balanced Scorecard (BSC), developed by Kaplan and Norton, measures performance across four key perspectives:

2.2 Application of BSC in Performance Measurement

Holistic View: Measures financial and non-financial performance.

Strategic Alignment: Ensures all departments contribute to business goals.

Data-Driven Decision-Making: Provides insights for process improvements and competitive positioning.

Example:

A logistics company implementing BSC could track:

Financial: Cost per delivery

Customer: Delivery accuracy and satisfaction scores

Internal Processes: Warehouse efficiency

Learning & Growth: Employee training on automation tools

3. Advantages and Limitations of the Balanced Scorecard

Advantages

Aligns performance measurement with business strategy.

Ensures balanced focus across financial and operational areas.

Encourages continuous improvement through KPI tracking.

Limitations

Can be complex and time-consuming to implement.

Needs regular updates to remain relevant.

May require cultural change for adoption across all departments.

Conclusion

Measuring performance is essential for strategic decision-making, operational efficiency, customer satisfaction, financial stability, and continuous improvement. The Balanced Scorecard (BSC) is a powerful tool that provides a comprehensive performance assessment, helping organizations maintain a sustainable competitive advantage.


Question No. 5

SIMULATION

Provide a definition of a commodity product. What role does speculation and hedging play in the commodities market?

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Correct Answer: A

Commodity Products and the Role of Speculation & Hedging in the Commodities Market

1. Definition of a Commodity Product

A commodity product is a raw material or primary agricultural product that is uniform in quality and interchangeable with other products of the same type, regardless of the producer.

Key Characteristics:

Standardized and homogeneous -- Little differentiation between producers.

Traded on global markets -- Bought and sold on commodity exchanges.

Price determined by supply & demand -- Subject to market fluctuations.

Examples of Commodity Products:

Agricultural Commodities -- Wheat, corn, coffee, cotton.

Energy Commodities -- Crude oil, natural gas, coal.

Metals & Minerals -- Gold, silver, copper, aluminum.

Key Takeaway: Commodities are essential goods used in global trade, where price is the primary competitive factor.

2. The Role of Speculation in the Commodities Market

Definition

Speculation involves buying and selling commodities for profit rather than for actual use, based on price predictions.

How Speculation Works:

Traders and investors buy commodities expecting price increases (long positions).

They sell commodities expecting price declines (short positions).

No physical exchange of goods---transactions are purely financial.

Example:

A trader buys crude oil futures at $70 per barrel, expecting prices to rise. If oil reaches $80 per barrel, the trader sells for profit.

Advantages of Speculation

Increases market liquidity -- More buyers and sellers improve trading efficiency.

Enhances price discovery -- Helps determine fair market value.

Absorbs market risk -- Speculators take risks that producers or consumers avoid.

Disadvantages of Speculation

Creates excessive volatility -- Large speculative trades can cause price spikes or crashes.

Detaches prices from real supply and demand -- Can inflate bubbles or cause artificial declines.

Market manipulation risks -- Speculators with large holdings can distort prices.

Key Takeaway: Speculation adds liquidity and helps price discovery, but can lead to extreme volatility if unchecked.

3. The Role of Hedging in the Commodities Market

Definition

Hedging is a risk management strategy used by commodity producers and consumers to protect against price fluctuations.

How Hedging Works:

Producers (e.g., farmers, oil companies) use futures contracts to lock in a price for future sales, reducing the risk of price drops.

Consumers (e.g., airlines, food manufacturers) hedge to secure stable input costs, avoiding sudden price surges.

Example:

An airline hedges against rising fuel costs by buying fuel futures at a fixed price for the next 12 months. If fuel prices rise, the airline is protected from increased expenses.

Advantages of Hedging

Stabilizes revenue and costs -- Helps businesses plan with certainty.

Protects against price swings -- Reduces exposure to unpredictable market conditions.

Encourages long-term investment -- Producers and buyers operate with confidence.

Disadvantages of Hedging

Reduces potential profits -- If prices move favorably, hedgers miss out on gains.

Contract obligations -- Hedgers must honor contract terms, even if market prices improve.

Hedging costs -- Fees and contract costs can be high.

Key Takeaway: Hedging protects businesses from commodity price risk, ensuring stable revenue and cost control.

4. Speculation vs. Hedging: Key Differences

Key Takeaway: Speculation seeks profit from price changes, while hedging minimizes risk from price fluctuations.

5. Conclusion

Commodity products are standardized raw materials traded globally, with prices driven by supply and demand dynamics.

Speculation brings liquidity and price discovery but can increase volatility.

Hedging helps businesses stabilize costs and revenues, ensuring financial predictability.

Both strategies play essential roles in ensuring a balanced, functional commodities market.