Q3. Which of the following best describes the term 'marketing mix'?

The range of products or services that a company provides

The range of advertising methods that a company might use to sell its products

The range of business activities in relation to product, price, place and promotion

The range of sales channels that a company might use for distribution.

Which of the following best describes the economic term 'budget deficit'? (2 marks)

Government expenditure exceeding government revenue

Government revenues exceeding government expenditure

Government expenditure equaling government revenue

Government revenues creating government expenditure

The acronym P.E.S.T. used in analyzing the environment stands for which of the following?

Population-Education-Sport-Taxation

Political-Environmental-Social-Technical

Policy-Expansion-Security-Training

political-Economic-Social-Technological.

Which of the following best describes the effect of inflation.

Too many people chasing too many goods

Too few people chasing too few goods

Too many people chasing too few goods

Too few people chasing too many goods.

Which of the following best describes the pricing policy known as 'skimming'?

Charging different prices to different customers based on order size or type of customer

A low price set to gain a large share of the market or to gain acceptance for a new product

A high price aimed at a quick recovery of costs where a product is new and is an innovation

A temporary price reduction aimed at increasing sales in the short-term and increasing longterm market-share.

Free CIPS A6 Exam Practice Questions & Explanations

Last updated on: Aug 29, 2026
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