Email Insights is a powerful reporting tool that allows you to analyze and compare the performance of your email campaigns across various dimensions and metrics1.

To find the click-to-open rate of your emails, you need to select theClick to Open Ratemetric from theMetricsdrop-down menu in the Email Insights interface2.

The click-to-open rate is the percentage of unique clicks divided by the number of unique opens.It measures how effective your email content is at driving recipients to take action after opening your email2.

To compare the click-to-open rate of your emails in July of this year and last year, you need to select theMonthdimension from theDimensionsdrop-down menu and use theDate Rangefilter to specify the time period you want to analyze3.

You can also use theComparefeature to see the percentage change in the click-to-open rate between the two time periods3.

Therefore, Email Insights is the report that the email analyst would consult to find the click-to-open rate of their marketing team's emails in July of this year and last year.

1:Email Insights Overview2:Email Insights Metrics3:Email Insights Dimensions and Filters

The person's activity log is the ultimate source of truth for all the information that happens over time for a person in Marketo Engage1.

To locate the activity log for a person, go to the Database, select All People, click the People tab, select a person Id number, and click Activity Log1.

The activity log shows all the activities that have occurred for the person, such as web page visits, email clicks, form fills, program status changes, etc1.

To find the source and reason for the Marketing Qualified date change, filter the activity log by the activity type ''Change Data Value'' and the attribute 'Marketing Qualified Date'2.

The filtered activity log will show the date and time of the change, the source of the change (such as a campaign, a sync, or a manual update), and the reason for the change (such as a trigger, a filter, or a flow step)2.Reference:1:Locate the Activity Log for a Person | Adobe Marketo Engage2:Marketo Lead Activity Logs: What They Are & How To Update - Iron Horse

To optimize the email's design to increase the email click rate, the marketer would use thewhole emailA/B test type.

A whole email A/B test allows the marketer to compare two completely different versions of an email, with different layouts, images, colors, fonts, and other design elements.

The marketer can create two variants of the email and send them to a random sample of the audience. The performance of each variant is measured by the click rate, which is the percentage of recipients who clicked on any link in the email.

The variant with the higher click rate is the winner and can be sent to the rest of the audience or used as a template for future emails.

A whole email A/B test is useful for testing major changes in the email design that could have a significant impact on the click rate. It can also help the marketer discover the optimal combination of design elements that appeal to the audience and drive engagement.Reference:

Use ''Whole Email'' A/B Testing

Optimize clickable elements with A/B testing email

Email Marketing A/B Testing: A Step-By-Step Guide [2024]

Communication limits are a feature in Marketo that prevent you from over-emailing your leads by setting a maximum number of emails they can receive per day or per week. Communication limits automatically apply to all email and engagement programs, which are two types of programs that send emails to your leads. Email programs are used to send one-time or recurring emails, while engagement programs are used to send a series of emails over time based on a predefined schedule and logic. You can enable or disable communication limits for each email or engagement program by checking or unchecking the box that says ''If a person has reached communication limits, block non-operational emails''. Operational emails are emails that are marked as critical or transactional and should always be sent regardless of communication limits, unsubscribes, or marketing suspensions. Communication limits do not apply to other types of programs, such as default, event, or webinar programs, unless you use smart campaigns within those programs to send emails. Smart campaigns are a way to define the logic and actions for your marketing activities, such as sending emails, updating lead data, adding leads to lists, etc. You can enable or disable communication limits for each smart campaign by checking or unchecking the same box as above. You can also set the default behavior for smart campaigns in the Admin area, under Communication Limits.Reference:

Enable Communication Limits

More Than You Ever Want To Know About Communication Limits

Email Programs

Engagement Programs

Operational Emails

Smart Campaigns

Comprehensive Step by Step Explanation:

Segmentation is the process of dividing your audience into different subgroups based on their attributes, behaviors, or preferences1

Segmentation is the prerequisite for creating dynamic content, which is the ability to customize how different people see a landing page or email based on their segment2

To create dynamic content, you need to first create a segmentation in Marketo Engage, and then define the segments and the smart list rules for each segment3

After creating a segmentation, you can add dynamic content blocks into your landing page or email, and select which segment will see which version of the content4

Dynamic content helps to deliver more relevant and personalized experiences to your leads and customers, and increase engagement and conversion5

1:Segmentation | Adobe Marketo Engage2:Understanding Dynamic Content | Adobe Marketo Engage3:Creating a Segmentation | Adobe Marketo Engage4:Adding Dynamic Content to a Landing Page | Adobe Marketo Engage5:Marketo Engage: Content Personalization | Adobe for Business