Adobe AD0-E555 Practice Exam Questions & Answers

In Adobe Marketo Engage, thePeople Performancereport would be the best choice to view the number of new names generated by a program1.This report provides an overview of the people in your database, including new names, and can be filtered by various criteria, such as program name1.Therefore, the marketing coordinator could use this report to track the number of new names generated by their Default Program

System Smart Lists are predefined Smart Lists that are available in every Adobe Marketo Engage instance.They are located in the Database section under the System Smart Lists folder1.

System Smart Lists allow users to quickly access common groups of people based on their attributes or activities, such as All Leads, Anonymous Leads, Blacklisted, Deleted Leads, etc1.

Unsubscribed People is a System Smart List that shows all the people who have opted out of receiving emails from the user's organization1.This list is useful for complying with email regulations and respecting the preferences of the recipients2.

Marketing Suspended is a System Smart List that shows all the people who have been temporarily blocked from receiving any marketing communication from the user's organization1.This list is useful for managing the frequency and timing of the messages and avoiding spam complaints.Reference:1:Understanding Smart Lists | Adobe Marketo Engage - Experience League2: [Unsubscribe from Email | Adobe Marketo Engage - Experience League] : [Marketing Suspended | Adobe Marketo Engage - Experience League]

A landing page is a web page that you create and host in Marketo Engage that allows you to capture information from visitors, such as their name, email address, or company name1.

A landing page URL is the web address that visitors use to access your landing page.By default, Marketo Engage generates a landing page URL based on the name of your landing page and the domain of your Marketo Engage instance2.

However, you can modify the landing page URL to make it more SEO friendly, descriptive, or consistent with your branding2.

To modify the landing page URL, you need to follow these steps23:

Go to Marketing Activities and select your program that contains the landing page you want to modify.

Select the landing page and click Landing Page Actions.

Click URL Tools and then click Edit URL Settings.

In the Edit URL Settings dialog box, you can change the following options:

Page Name: This is the part of the URL that comes after the domain name and the slash. You can enter any alphanumeric characters, hyphens, or underscores. Avoid using spaces or special characters.

Domain Name: This is the part of the URL that identifies your Marketo Engage instance. You can choose from the available domains that you have configured in your Admin settings. If you have a custom domain, you can also use it here.

SSL: This is the option to enable or disable secure HTTPS protocol for your landing page. If you enable SSL, your landing page URL will start with https:// instead of http://. This can improve the security and trustworthiness of your landing page. However, you need to have a valid SSL certificate for your domain to use this option.

Click Save to apply your changes to the landing page URL.

A form that is used in multiple programs should be stored in theDesign Studioas aglobal asset12.This allows the form to be easily reused and updated across different landing pages and programs without creating duplicates or inconsistencies3.

A form that is stored inMarketing Activitiesas alocal assetis only available within the specific program where it was created1.This means that if the form needs to be used in another program, it has to be cloned or recreated, which can lead to data quality issues and maintenance challenges3.

There is no such thing as aglobal assetinMarketing Activities.All assets in Marketing Activities are local to their respective programs1.Reference:

1:How to create and edit forms | Adobe Marketo Engage

2:Marketo Success Series: Forms - Marketing Nation

3:Marketo Form Best Practices - Marketing Rockstar Guides

Qualification rules control how many times someone can run through the flow in a Smart Campaign.By default, even if someone triggers a Smart Campaign multiple times, they will only be sent through the flow once1.

To modify these settings, the marketer needs to go to the Schedule tab of the Smart Campaign and click Edit Settings1.

There, the marketer can choose how often to run the people through the Smart Campaign flow: only once, every time, or once every # days / weeks / months1.

If the marketer wants to allow a person to go through the flow every time they qualify, they need to select the option Every time1.Reference:1:Edit Qualification Rules in a Smart Campaign

Demographic scoring is a type of person scoring that assigns points based on the attributes of a person, such as their job title, industry, company size, location, etc.1

Demographic scoring helps to identify the most qualified leads based on their fit for the product or service, and prioritize them for sales follow-up2

To score Vice Presidents as +10 and Executives as +20, the Adobe Marketo Engage professional would need to create a smart campaign with the following steps:

Define the smart list with the triggerData Value Changes, and selectAttributeasJob Title, andNew Valueasis anyofVice President,Executive3

Define the flow with the actionChange Score, and selectScore TypeasDemographic, andScoreasAddandChoice 1asIf Job Title is Vice President, then10, andDefault Choiceas204

Activate the smart campaign and monitor the results

1:How to build a lead / person scoring program | Adobe Marketo Engage2:Lead Scoring: Everything to Know About the Process Before, During, and After | Adobe for Business3: [Smart List - Data Value Changes | Adobe Marketo Engage]4: [Flow - Change Score | Adobe Marketo Engage]

An Engagement Program is a type of campaign in Adobe Marketo Engage that allows you to send a series of content to a target audience over time1.

A cast is the process of sending out content to the members of an Engagement Program2.

A cadence is the frequency and schedule of the casts3.

You can use the Change Engagement Program Cadence flow step to pause or resume a member of an Engagement Program4.

When a member is paused, they will not receive any activated content in the next cast, even if they have not exhausted all the content in their stream4.

When a member is resumed, they will start receiving content again from where they left off4.

Pausing a member will not remove them from the Engagement Program or affect their stream transition4.