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A customer has the below requirements to handle un-subscriptions:
* Make the feature available for Push and Email channels
* Send a confirmation message to the recipient of the opt-out
* Be able to store subscription history
Which solution should be used?
Information Services can be used to handle un-subscriptions for both push and email channels by creating a service, setting up a confirmation message, and maintaining the history of the subscriptions. This will allow the customer to make the feature available for both push and email channels, send a confirmation message to the recipient of the opt-out, and be able to store subscription history.
A company has customers in Californi
a. The company has purchase Adobe Campaign and wants to empower its customer to control the exchange of their personal information.
What should the Architect do?
Installing the Privacy package and external the recipient schema with a CCPA opt-out flag is a good approach to empower customers to control the exchange of their personal information. The package allows the creation of an opt-out field in the recipient schema and the ability to filter out recipients who have opted out.
A company provides requirements for a new marketing campaign that will send selected customers one of several newsletter communications with selected articles based on the recorded interests.
The solution must use their centralized customer data, no older than from the previous day, and customize the newsletter template to contain articles relevant to the customers preferences.
The campaign should consider whether the customer has subscribed to the newsletter and what frequency the customer has opted in to receive the communications.
Which two options should be implemented?
1. A CRM connector to ETL customer data into Campaign: A CRM connector allows for the extraction, transformation, and loading of customer data into Campaign, ensuring that the most recent and accurate data is used to customize the newsletter template and target the correct customers. D. Audience manager integration to shape audience for each newsletter: Audience manager allows to segment audience based on their preferences, behavior, demographics, etc. It helps to shape audience for each newsletter and target them with specific content. It will help in identifying customers and target them based on their preferences and subscribed newsletter frequency.
A customer wants to minimize the total incremental cost of the campaigns. They are licensed for email, SMS, and postal mail channel. They have good data quality as well as significant historical data quality as well as significant historical data on contact rates per channel. Which two solution approaches should be recommended? (Choose Two)
Option C will allow the customer to use their historical contact data to segment customers by the reachable contact channel preference, and prioritize the contact volume initially to the lowest cost channel. This will help reduce the overall cost of the campaigns.
Option D will help limit the communication volume by implementing a content preference management webapp and implementing contact pressure typology rules. This will ensure that contacts are only included in relevant campaigns and are not bombarded with unnecessary communications.
A campaign workflow has been configured to query recipients that have received deliveries and clicked on a link in the past 90 days.
Delivery history will be retrieved from boardLOgRop and click history from trackingLogRcp: The data volumes for both tables are increasing by an average of 10 million per month.
Which two recommendations should the Architect make? (Choose two.)
To improve performance and reduce the load on the database, the Architect can make the following recommendations:
1. Reduce the time period and run the workflow more frequently: By reducing the time period, the query will retrieve less data and run more efficiently. This will also reduce the load on the database.
2. Query data from trackingLogRcp and retrieve the related data from broadLogRcP: Instead of querying both tables, the architect can query the trackingLogRcp table and retrieve the related data from broadLogRcP, this will reduce the load on the database and improve performance.
