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An analyst is co-creating a report with their client counterpart in preparation for a running marketing performance dashboard. Marketing is still getting onboarded with the analytics tool and hope to begin leveraging data to enable data-driven decisions.
How would the analyst look to share out the dashboard broadly across the team?
The best way to share out the dashboard broadly across the team is to share Can Edit rights with the client counterpart and Can View rights with the entire marketing team. This will allow the client counterpart to co-create and modify the dashboard with the analyst, while the rest of the marketing team can view and interact with the dashboard without making any changes. Sharing a PDF at the time the report is completed would not allow for any interactivity or updates, and sharing Can Duplicate rights with the entire marketing team would create unnecessary copies of the dashboard.
References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/share-project.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/share-project.html?lang=en#sharing-a-project
The analytics team has created an Analysis Workspace project featuring a Freeform Table and a Flow Visualization in one Panel.
Why is the scheduled report just showing the Panel Name?
When scheduling a report from an Analysis Workspace project, only the expanded visualizations in each panel will be included in the report. If the Freeform Table and Flow Visualization in the Panel were minimized, they will not show up in the scheduled report, only the Panel Name will.
References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/schedule-project.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/schedule-project.html?lang=en#schedule-a-project
Refer to the exhibit.
The date range is applied at the panel level, and a different date range is applied on top of
the "Orders'' metric.
Which values are displayed in the table?
The values displayed in the table are only product orders that have been purchased both two months ago and last week. This is because when a date range is applied at both the panel level and the metric level, the resulting date range is the intersection of both date ranges. In this case, since the panel date range is two months ago and the metric date range is last week, only the data that falls within both date ranges will be shown.
References: https://experienceleague.adobe.com/docs/analytics/components/time/time-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/time/time-overview.html?lang=en#date-range-intersection
Refer to the exhibit:
A marketing analyst wants to look into visitors who originated from paid search and made a purchase.
Which two options can be done directly from this Visualization? (Choose two.)
A Venn Visualization is a tool that shows how segments overlap or differ from each other. It can also support up to three segments in one visualization. Two options that can be done directly from this Visualization are: Drag a third segment onto the Venn Visualization to see how it relates to the other two. This will show how the third segment intersects or excludes the other two segments in different regions. Right click to create a new segment from the overlap region of the Venn Visualization. This will create a new segment based on the criteria that match both segments in the overlap region.
References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/venn.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/venn.html?lang=en#creating-a-segment-from-a-venn-visualization
The web analyst for a beauty products company wants to create a report to analyze the number of sample requests for one of their product pages.
The following items are available from the default configuration:
* prop3, which registers the product page name and is fired in the first page load
* eVar4, which registers the product page name and is fired in the first page load
* event1 2, which fires when a visitor clicks on "Request a sample'' call to action
How can the analyst accomplish the creation of this report?
The best way to create a report to analyze the number of sample requests for one of their product pages is to use eVar4 in combination with event12 as a metric. eVar4 registers the product page name and is fired in the first page load, so it will capture and persist the value for each visit. event12 fires when a visitor clicks on ''Request a sample'' call to action, so it will measure the number of sample requests. Using eVar4 as a dimension and event12 as a metric will show how many sample requests were made for each product page. Using prop3 instead of eVar4 will not work, as prop3 does not persist across hits or visits.
References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/traffic-variables/traffic-var-overview.html?lang=en
